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7 Issues to Consider When Working with Influencers

7 Issues to Consider When Working with Influencers

November 3, 2021 at 10:02 AM - FTC,

The growth of influencer marketing has been nothing short of meteoric since social media carved a place in our daily lives in the early 2000’s[1]. Today, most brand marketing campaigns include an influencer component, capitalizing on the follower base of prolific content creators and the trust they’ve built with their supporters. Because of its effectiveness in shaping consumer opinion, influencer marketing has not escaped the attention of the Federal Trade Commission (FTC)[2]. Although its endorsement guidelines may not have the full force of law yet, the FTC has begun taking action against both influencers AND the brands who engage them for violations of its rules[3].

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Federal Trade Commission begins enforcement of COVID-19 Consumer Protection Act

Federal Trade Commission begins enforcement of COVID-19 Consumer Protection Act

May 3, 2021 at 1:24 PM - COVID-19,

The COVID-19 Consumer Protection Act (COVID-19 Act) was passed last year to protect the public from deceptive marketing related to the treatment, cure, prevention, mitigation, or diagnosis of COVID–19, or any government benefit related to COVID-19, by making such practices illegal under the Federal Trade Commission Act (FTC Act). The COVID-19 Act also authorizes the Federal Trade Commission (FTC) to seek civil monetary penalties for first-time violations of the COVID-19 Act, a remedy not normally available under the FTC Act.

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