Bruce Friedman

Bruce provides sophisticated legal counsel to companies at all stages of growth, from startup through publicly traded, leveraging 30 years of experience as General Counsel, Partner in big law and successful solo practitioner. Bruce’s practice is focused on two principal practice areas: technology/IP, including SaaS, e-commerce, cloud-based transactions, technology development, transfer and licensing (inbound/outbound) and intellectual property prosecution and portfolio management; and corporate/commercial, including mergers and acquisitions, joint ventures, private offerings, supply chain/outsourcing, distribution, credit facilities, corporate governance, human resources and dispute resolution. Bruce possesses a unique ability to communicate complex ideas in understandable, engaging spoken and written language. He manages competing priorities in fast-moving environments to meet and exceed the strategic goals of clients. With his business-focused win-win philosophy, Bruce quickly becomes a trusted advisor and member of his clients’ teams.

Bruce was born in Queens, NY, raised in a Boston suburb and has lived in California since attending law school. He lives near the beach and is a life-long musician who plays guitar, bass, banjo, ukulele and harmonica. Bruce is an avid cook (many styles and cuisines), frequent host of large dinner parties and enjoys gardening, trail running, weight training, cycling and constantly upgrading his office technology.