Bruce provides sophisticated legal counsel to companies in a wide range of industries, including technology, manufacturing, consumer products, sports and well-being, food and beverage and entertainment. He has counseled these companies at all stages from startup through mature, leveraging his almost 30 years of experience in senior positions in-house as General Counsel, at law firms and in solo practice. He also has significant experience as a business executive in the international shipping industry.
In addition to having a broad understanding of many areas of law, Bruce has throughout his career focused on two principal practice areas. His technology/IP practice includes SaaS (software as a service) and PaaS (platform as a service), e-commerce, internet, cloud-based transactions, technology development, transfer and licensing (inbound/outbound), intellectual property applications and portfolio administration, data privacy compliance and security. His corporate/commercial practice includes mergers and acquisitions, joint ventures, private offerings, supply chain/outsourcing, distribution, credit facilities, corporate governance, human resources and dispute resolution. Bruce firmly believes in keeping his clients out of court, but when necessary Bruce is very effective in managing outside litigation counsel as well as counsel for various legal specialty areas.
Bruce is a trusted advisor to his clients and strives to become an active team member. He is an entrepreneurial attorney who understands law and business, maximizes opportunity and rationally minimizes risk. He communicates complex legal ideas in understandable language. Bruce has repeatedly represented start-ups and modest-sized companies in transactions with corporate giants. Bruce continues to enjoy the practice of law and believes that maintaining a sense of humor while under pressure is the key to consistently obtaining excellent results.
Bruce was General Counsel for Avanquest North America Inc. and its affiliates, which are operating subsidiaries of Claranova (Euronext: CLA), a publicly-traded international technology holding company. He represented Avanquest through and after its acquisition by Claranova, in the acquisition and sale of its subsidiary, Arvixe, LLC and in the spin-out of two divisions into myDevices, Inc. and Planetart, LLC. These companies are world leaders in enterprise, business and consumer software (including cybersecurity products), web-to-print technology (including mobile platforms), IoT technology (an internet of things platform, incorporating artificial intelligence/machine learning) and web hosting services (B2B and B2C). Bruce regularly supervised outside specialist and litigation counsel (including in class actions).
Bruce established and maintained a long-standing, successful solo practice in which he represented domestic and international elite clients in many different sectors, all of which are leaders in their fields and many of which are household names.
Bruce started his legal career as an associate at several well-known law firms in Los Angeles and made partner at Manatt, Phelps & Phillips, LLP, where he was Co-Manager of the New Technologies Group. While in law firm practice Bruce provided in-house counsel services to US-based computer peripheral manufacturers that are operating subsidiaries of Itochu Corporation, a leading world-wide trading company.
Prior to his legal career, Bruce was a business executive with an international network of transportation companies, where he focused on operations and marketing for prominent custom house brokers, foreign freight forwarders, consolidators and a steamship agency. Bruce’s world-wide business activities included opening and managing an air freight office at London Heathrow Airport.
Bruce graduated from the USC Gould School of Law, where he participated in the Moot Court Honors Program and the International Law and Environmental Law Societies. He completed his undergraduate studies at the Questrom School of Business, Boston University, where he was on the Dean’s List and a LOCK Honor Tutor. Bruce is a member of IAPP (International Association of Privacy Professionals).
Bruce was born in Queens, NY, raised in a Boston suburb and has lived in California since attending law school. He lives near the beach and is a life-long musician who plays guitar, bass, banjo, ukulele and harmonica. Bruce is an avid cook (many styles and cuisines), frequent host of large dinner parties and enjoys gardening, trail running, weight training, cycling and tweaking his office technology.
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