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In-House Counsel’s Role in Optimizing Intellectual Property

In-House Counsel’s Role in Optimizing Intellectual Property

November 9, 2022 at 1:33 PM - Intellectual Property,

Most businesses realize that intellectual property (IP) is a valuable asset worthy of investment and protection; yet many limit the potential of their portfolio by thinking too narrowly about the full range of IP that is owned and how best to leverage it. Having a clear IP strategy focused upon revenue enhancement can help avoid such limitations, and in-house counsel can play a key leadership role in this work by helping to develop and implement a plan that identifies, protects and monetizes their clients’ IP to the greatest advantage.

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Why Trademark Searches Matter

Why Trademark Searches Matter

July 30, 2015 at 8:06 AM - Intellectual Property,

Trademarks are the bread and butter of corporate IP assets.   They typically represent the largest percentage of a company’s IP portfolio simply because the registration process is relatively inexpensive. However, before you file a trademark application, and certainly well before you introduce your mark to the marketplace, the most important step you should take in preserving a trademark’s value is to conduct a proper trademark search.

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