Many states are grappling with privacy issues and considering data privacy legislation due to the absence of a comprehensive federal data protection law. This effort is being fueled, in large part, by consumers pushing for data privacy protection in the face of businesses’ expanded use and sale of personal data. With the recent passage of a privacy law in Connecticut, 5 states (California, Colorado, Connecticut, Utah and Virginia) now have state privacy laws. At least 13 states and the District of Columbia are currently considering privacy legislation, and another 15 states considered, but did not pass, privacy legislation in the last year.