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7 Issues to Consider When Working with Influencers

7 Issues to Consider When Working with Influencers

November 3, 2021 at 10:02 AM - FTC,

The growth of influencer marketing has been nothing short of meteoric since social media carved a place in our daily lives in the early 2000’s[1]. Today, most brand marketing campaigns include an influencer component, capitalizing on the follower base of prolific content creators and the trust they’ve built with their supporters. Because of its effectiveness in shaping consumer opinion, influencer marketing has not escaped the attention of the Federal Trade Commission (FTC)[2]. Although its endorsement guidelines may not have the full force of law yet, the FTC has begun taking action against both influencers AND the brands who engage them for violations of its rules[3].

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