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Why Trademark Searches Matter

Why Trademark Searches Matter

July 30, 2015 at 8:06 AM - Intellectual Property,

Trademarks are the bread and butter of corporate IP assets.   They typically represent the largest percentage of a company’s IP portfolio simply because the registration process is relatively inexpensive. However, before you file a trademark application, and certainly well before you introduce your mark to the marketplace, the most important step you should take in preserving a trademark’s value is to conduct a proper trademark search.

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