Billie Munro Audia leads the Firm’s Retail, Marketing & Social Media practice.

Billie is an accomplished general counsel and strategic business advisor with more than 22 years of global experience counseling C-suite executives and leadership teams across the technology, retail, and consumer goods sectors. She represents Fortune 100 companies, global enterprises, and high-growth technology companies, bringing sophisticated transactional experience and a pragmatic, business-focused approach to complex legal and regulatory challenges.

Billie’s practice sits at the intersection of technology, commerce, and marketing. She advises clients on complex commercial transactions and emerging technologies, including SaaS, artificial intelligence (AI), buy now/pay later (BNPL), point-of-sale (POS) systems, robotics and automation, logistics technology, global sourcing, and strategic vendor relationships. She also counsels clients on advertising, promotional, influencer, and social media matters, including the development and substantiation of marketing claims. When disputes arise, Billie focuses on protecting the client’s position while pursuing commercially sound resolutions.

Her clients include some of the world’s leading retailers, technology companies, and consumer-facing businesses, including:

• A Fortune 100 retailer with more than 5,000 stores and a market capitalization of approximately $148 billion;
• A global flooring and surface solutions provider and wholly owned subsidiary of Berkshire Hathaway, Inc.;
• A global omnichannel furniture and home goods retailer with a market capitalization of approximately $14 billion;
• An AI-driven personal branding technology company;
• Specialty retailers like Ruggable and Tillys; and,
• An emerging retail technology company supporting more than 175 brands and more than 100 active retail stores.

Billie and Wayfair’s Commercial Legal team received the Buying Legal Council’s Collaboration Award for their work with stakeholders, vendors, and suppliers supporting the global omnichannel retailer.

Before joining Outside GC, Billie held senior in-house and private-practice roles spanning technology, retail, and global commercial transactions. Early on she was an associate in Covington’s technology transactions group and subsequently served as Associate General Counsel (EMEA) for a Silicon Valley technology company. Based in London, she was responsible for legal matters across Europe, the Middle East, and Africa.

Billie later joined Gap Inc. as Director of Global Transactions, where she negotiated complex corporate transactions, including a $1.1 billion global outsourcing transaction with IBM.

Before joining OCG in 2020, Billie served as Acting General Counsel for Planisware, a global software company headquartered in Paris and San Francisco. In that role, she advised the company on corporate and commercial matters and negotiated SaaS agreements with Fortune 500 customers worldwide.

Billie is recognized as a thought leader on legal and business issues. She writes the Contracts Corner column for ACC’s Corporate Counsel Now and created and taught the International Intellectual Property Law course at Vermont Law School. She is also a contributing author to WBUR’s Cognoscenti, where she writes about culture, relationships, and the experiences that shape our lives.

Billie graduated cum laude from the University of Massachusetts and earned her JD from the University of Denver. Her continuing legal education includes coursework at Harvard Law School, Dartmouth College, and London Business School. She is admitted to practice in Pennsylvania and New Hampshire and before the U.S. Court of Appeals for the Federal Circuit.

Billie has served on the boards of the Habitot Museum, Little Brothers, Upper Valley Trails Alliance and Upper Valley Aquatic Center and as a volunteer member of the Ski Patrol at Okemo Mountain in Vermont. She enjoys playing tennis, traveling and living in northern New England with her family and their dog, Bode.