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Amy Keroes

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Amy is an experienced general counsel with deep roots in the retail, technology and digital media industries. She is a strategic and effective business partner who does “more with less” and calmly guides teams through business challenges. She is highly skilled in advertising, marketing, intellectual property and employment matters, and has extensive experience in dispute resolution, litigation and all forms of commercial contracts.

Before Outside GC, Amy was the General Counsel for Brit Media, Inc., a digital media and commerce company targeting millennial women. As its first GC, Amy built legal and compliance infrastructure, collaborated with department heads to oversee cross-functional teams and handled all day-to-day legal work. She advised on business and legal issues, including Series C and other financings, strategic partnerships, intellectual property and employment-related disputes, domestic and international intellectual property portfolios, all digital/social media advertising issues including influencer and sweepstakes related marketing, and all privacy, risk management and employment matters. 

Prior to working at Brit Media, Inc., Amy served as an outsourced general counsel and legal consultant for various clients including Serena & Lily, Charlotte Russe, Nike and Gap Inc. where she handled various legal needs, including the creation of intellectual property protection strategies, vendor and employee handbooks, commercial contracts, privacy policies, terms & conditions, risk management, dispute resolution, product compliance and testing protocols.

Earlier in her career, Amy was Senior Corporate Counsel for the Gap Inc. brand services group where she managed all U.S. and international intellectual property-related litigation. She also negotiated marketing and entertainment related agreements for all Gap Inc. brands, including agency, production, talent, music licensing, marketing and sponsorship agreements. In addition, she managed legal clearance, including product names and design, marketing and advertising materials, sweepstakes/contests and promotions collateral, and conducted legal clearance trainings for creative teams.

Amy started her legal career at the law firm, Latham & Watkins. She is a graduate of Northwestern University, where she graduated with honors, and UCLA School of Law. She is licensed to practice law in California.

Amy serves on the non-profit Board of Directors for the UCLA Law Women LEAD Network and the Mill Valley Film Festival. She is also on the corporate Board of Directors for Ingrid & Isabel Maternity. Amy is a San Francisco native, currently living currently living across the Golden Gate Bridge in Mill Valley with her husband, two teenagers and her Insta famous dog Daisy, who you can follow @documenting_daisy.


Legal services provided in California by Outside GC CA LLP, a California limited liability partnership. The Outside GC name and logo are service marks of Outside GC LLC.