ON-DEMAND INSIGHTS

Up-Close: Outbound Content Licensing Agreements

January 5, 2018 at 4:05 PM - content licensing,

     

Optimize the value of licensed content by including auditing and reporting rights in outbound content license agreements

The owner/licensor of digital content is typically in the driver’s seat when it comes to structuring the terms of a content licensing arrangement. To that end, licensors will be better served using their own form of agreement, rather than relying on that of the licensee. Licensors can determine everything from the scope of use and amount of control they retain over their content to the terms of compensation. With respect to the latter, compensation is often a variable amount based on either a percentage of advertising revenue earned on pages containing the licensed content, or some other metric such as the number of clicks, unique visitors or page views.

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Deal Accelerators: False Advertising & Advertising Compliance 101

December 11, 2017 at 9:05 AM - Advertising

     

Series Note: The goal of our Deal Accelerators series is to help in-house attorneys provide greater support to their business teams by sharing useful resources – written in plain English by our team of former in-house lawyers – designed to educate, encourage collaboration and facilitate the completion of important business objectives. In previous posts, we have shared checklists to promote marketing collateral compliance and avoid delays with online product launches. 

 

The Basics of Advertising Compliance 

As you know, advertising is a highly-regulated business practice. Legal risks associated with false advertising exist at the federal and state level, under consumer protection laws and through NAD challenges, and more importantly, on a consumer level, such practices can lead to upset customers, poor reviews and negative press. By collaborating with business units in the “early stages” of new brand development, marketing campaigns, sales strategy, legacy product updates and other initiatives, legal team members are likely to uncover key concerns well-ahead of important deadlines, enabling them to offer solutions for minimizing risk while still achieving the desired marketing objectives.

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New York Paid Family Leave effective 1/1/18

December 5, 2017 at 1:11 PM - Employment Law

     
Overview

Beginning on January 1, 2018, the New York Paid Family Leave law (NYPFL) will require nearly all private employers in the State of New York to offer Paid Family Leave (PFL) to employees to help them bond with a child, care for a close relative with a serious health condition, or help relieve family pressures when someone is called to active military service. PFL provides employees with wage replacement benefits, continued health insurance, and job protection upon return from PFL.

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Going Abroad? More Practical Considerations for Nonprofits Seeking International Expansion

November 30, 2017 at 8:40 AM - Nonprofits,

     

Below is part 2 of our series on International Nonprofit Expansion. For part 1, click here.

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Going Abroad? Practical Considerations for Nonprofits Seeking International Expansion

November 21, 2017 at 12:11 PM - Nonprofits,

     

Charitable organizations around the world serve a critical purpose to help society, from protecting the environment to feeding the hungry. As organizations in the United States look for new ways to increase their impact, many seek to do so by expanding their activities across borders. If your organization is considering an international expansion, you should not underestimate the complexity of working in other countries, nor should you make assumptions about the applicable laws or legal structures.

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Deal Accelerators: 10 Potential Roadblocks to Online Product Launches and How to Avoid Them

November 14, 2017 at 6:45 PM - Online Product Launch

     

The launch of any new product is a highly collaborative process, involving many business units including design and engineering, distribution, marketing and finance, and finally, the legal team who oversees compliance and ensures protection of the company’s interests. However, the type of product being offered can impact the process considerably. Unlike physical goods and services, online products carry a unique set of business and legal issues. Further, because an online launch tends move quickly and iterate on existing online experiences, it is critical for the business team to be aware of potential pitfalls in order to avoid delays.

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Outside GC is an innovative approach to legal services for growing and mature businesses. Companies who engage Outside GC fall into two main categories: (1) those without in-house counsel who need regular, on-going legal support but do not wish to hire a full-time in-house lawyer, and (2) those with in-house counsel who do not wish to add more full-time resources to their existing in-house staff. Contact us to speak to one of our on-demand attorneys.

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